North American esports organization FaZe Clan has announced the launch of a new line of energy drinks in partnership with the GHOST brand. Named "Epic GHOST ENERGY" and "GHOST GAMER Flavor: FAZE POP", the products are the next step in a multi-year partnership agreement between the parties.
GHOST x FAZE CLAN "FAZE POP" has been uploading since the minute we first announced our partnership almost a year ago. FAZE POP is the first collaborative development in the history of FaZe Clan, bringing together the entire organization, including feedback and ideas from the entire FaZe Clan staff, and not just one creator or team member. We promised our collective communities fresh ideas and innovations, and this is just the beginning.
Dan Lorenko, CEO and co-founder of GHOST
Everyone can already order products online, while the new line of energy drinks will officially go on sale at GNC on March 2. It will also be available at 7-Eleven, Speedway, and Stripes beginning February 27.
In our partnership with GHOST, we had a shared goal of setting a new standard in the gaming category by creating an energy product that both of our communities will love." GHOST x FAZE CLAN "FAZE POP" is our joint take on one of the most nostalgic fragrances of all time, and we believe that he truly embodies the next generation of the FaZe Clan brand.
Adam Bauer, FaZe Clan Senior Vice President for Partnerships
It is reported that the parties will hold several drawings for fans to win the joint goods and products of the companies.
FaZe Clan is one of the world's largest gaming and lifestyle organizations, bringing together the industry's top content creators and esports teams. The club currently has partnerships with companies and global brands such as BAPE, Warner Music Group, Xfinity, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, OVO, Porsche and Adidas, among others.
FaZe Clan recently announced a multi-year partnership with German luxury car maker Porsche. In addition, at the end of January, the club announced the launch of the Lebron Nxxt Gen sneaker collection in collaboration with the well-known sports brand Nike.