Hong Kong-based esports organization Talon Esports has announced the renewal of its partnership with energy drink brand GBeat. As a result of the updated deal, the company will remain the official sponsor of the club's Arena of Valor team. In turn, the organization will continue to promote the brand through its social networks and various activations.
The success of our players on the pitch is a testament to their focus and commitment. We are very excited to continue our partnership with GBeat, which helps our players achieve the best results. At the same time, we are proud to be able to share this great product with our fans and improve their gaming experience, whether they play by themselves or support their favorite teams and streamers.
Sean Zhang, CEO of Talon Esports
Recall that for the first time the parties entered into a partnership agreement last spring. Now the companies continue their cooperation, planning new activations for eSports fans. However, at the time of the announcement, the parties did not disclose specific details of their renewed partnership.
Last week, the Talon Esports organization announced a partnership agreement with the AfreecaTV platform. As part of the deal, the parties will produce content for the VALORANT roster of the club.
The Hong Kong club is also currently partnering with Secretlab, M88 Mansion, SteelSeries, Yesports, Logitech G, Carnival, Nanoleaf and Chef Cares. In addition, the Talon Esports organization has an exclusive agreement with the French football club Paris Saint-Germain, which applies to the League of Legends roster.